Why buy Gold on Dhanteras?

Why buy Gold on Dhanteras?

E-gold, Gold,


Dhanteras marks the first day of Diwali. It is also known as Dhantrayodashi and is celebrated on the 13th day of the Krishna Paksha in the Karthik month of the Hindu calendar. Dhanteras is believed to be the day that the Goddess of wealth, Lakshmi emerged from the ocean during the churning of the milky sea. Hindus believe that buying gold on this day is auspicious and brings wealth and prosperity to the home.

This year Dhanteras falls on November 10th and is considered a good day to buy gold or silver.

Gold holds and immense cultural and financial significance in Indian society. It is often seen as a symbol of purity, wealth and security. On Dhanteras people often buy gold as a token of good fortune, investment or as a traditional ritual. In the past the only options to buy gold were in the physical form either as jewellery or coins. Today one also has the option of investing in e-gold without leaving the comfort of your home. MyShubhLife offers options for e-gold starting at Rs.100. So even if you cannot afford to buy a whole gram of gold, you can start investing in e-gold with MyShubhLife and build up a gold reserve. The best thing is that this gold is easily redeemable at the click of a button and is delivered to your doorstep.

Here are some reasons why you should consider buying gold on Dhanteras.

  1. Auspicious- Hindus believe that the Goddess Lakshmi visits their home on this day to bless them with prosperity and abundance. To welcome her all houses are decorated and lit with diyas or lamps. It is believed that if one buys gold on this day, one will continue to generate wealth throughout the year. Many families consider this a customary practice of continuing age-old traditions.
  2. Gifting- Gold has only risen in value over the years. Even today giving someone a gift of gold is considered a prestigious and generous thing to do. People often need to buy gold coins or jewellery as a gift for a wedding or any other occasion. No better day than Dhanteras to buy it.
  3. Jewellery- Gold is primarily used to make jewellery in India. Most Indians begin investing in gold jewellery for their next of kin early on. Dhanteras presents an opportunity for individuals to buy exquisitely crafted gold jewellery for themselves and their loved ones.
  4.  Investment- Gold has proven to be a good investment over the years. The one thing an individual needs to keep in mind is, that rather than jewellery it is better to invest in e gold or coins for the purpose of investment. When one buys jewellery there are many upfront charges that defeat the purpose of an investment. With 3% GST levied on the value of the product and high making charges of about 10-15%, the investor loses close to 18% the moment the product is bought. Moreoever when one tries to sell the gold also one loses some amount. Keeping this in mind, it is always better to buy e-gold or gold coins if one is looking at gold as an investment. If one cannot afford to buy the minimum quantity in coins, e-gold is the best option. E-gold an be bought from the comfort of your home and at the click of a button and is completely safe and secure.

MyShubhLife offers E-Gold as a product. To read more about its advantages read our blog on e-gold here.

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